Electric Avenues (WF3064)

10 November 2015

With year-round appeal, more realistic flame effects and no shortage of demand from homeowners, electric fires continue to create sales opportunities for independent retailers. Here Chris Stammers, marketing director at market leaders Dimplex, writes exclusively for Fires & Fireplaces with an objective look at the electric fires market – and how to take advantage of the latest consumer buying trends.
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A Sixth Sense for Retailers (WF3056)

19 May 2015

How the study of behavioural economics can help retailers to anticipate purchasing habits and boost sales It may sound like something from a George Osborne speech, but fire and fireplace retailers can learn a lot from behavioural economics, according to electric fire leaders Dimplex. Chris Stammers, marketing director for Dimplex, looks at what it means – and how retailers can take advantage.
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A Sixth Sense for Retailers (WF3056)

16 April 2015

It may sound like something from a George Osborne speech, but fire and fireplace retailers can learn a lot from behavioural economics, according to electric fire leaders Dimplex. Chris Stammers, marketing director for Dimplex, looks at what it means – and how retailers can take advantage.
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Raising The Temperature (WF3045)

17 October 2014

As the dark nights begin to draw in and the temperature drops, consumer attention inevitably turns to heating products. Chris Stammers, marketing director at Dimplex, looks at how the electric fires and portable heating markets are evolving and considers how retailers can take advantage of changing purchasing trends to drive sales.
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Chris Stammers is marketing director at Dimplex, which offers an unrivalled range of electric fires and portable heating products. (WF3021)

24 December 2013

If you are not already taking advantage of the lucrative electric fires market, now is the time to act. Electric fires are more popular than ever with more than 450,000 products sold each year representing sales worth £85 million in the UK. And with attractive margins, not to mention extra display incentives available from Dimplex, it is easy to see why more electrical retailers are devoting space to fires.
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Turn Up The Heat (WF3015)

27 November 2013

With more than 450 million products sold each year, electric fires are more popular than ever and now represent sales worth £85 million in the UK. And with significant sales opportunities from portable heating appliances on top, electric heating is proving to be a lucrative sector for retailers. Chris Stammers, marketing director at Dimplex, considers the opportunities for retailers and how to make the most of a growing market.
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The Fires Brigade: Exploring Opportunities With Electric Fires (WF3003)

24 September 2013

Cheap to run, easy to install and packed with innovative design features, electric fires have seen a surge in recent years and now represent sales worth £85 million in the UK. Chris Stammers, marketing director at Dimplex, the market leader in electric fires, considers the opportunities for retailers and how to make the most of this lucrative market.
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Winter Warmers (D0953)

27 July 2010

Answers from Chris Stammers, marketing director (trade and independents) Dimplex Fires
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Solid Fuel Stoves Are The Hottest Thing In Contemporary Cool (F748)

13 April 2010

Solid fuel stoves are hot news: it’s official. With sales up 300 percent in the last 12 months, boosted by the second extreme winter in a row, stoves tick all the boxes for sustainability, ‘lifestyle’ desirability and performance – and they’re flying off the shelves, writes Matt Kisler, product manager for fires at Dimplex.
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Spoilt For Choice (F080302)

23 April 2008

Today’s consumers are in a state of confusion – they are confused by the choices available and there’s a shift in attitudes to spending, not to mention the global economic turmoil all combining to create challenges for our industry. Chris Stammers, marketing manager for Dimplex fires, takes a look at what’s going on to help retailers cut through the chaos.
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