15 November 2014
With DECC firmly pinning the electrification of heating as the future of the UK, Chris Stammers, marketing director at Dimplex, considers how housing trends and the latest legislation are encouraging developers to turn to electric heating - and how builders merchants can use this to increase their heating sales.
20 March 2014
Chris Stammers, marketing director at Dimplex looks at what steps manufacturers take to ensure the highest possible safety of electric towel rails – and how installers can take advantage.
14 March 2014
Offering attractive, flexible and cost-efficient heating in the bathroom, electric towel rails continue to prove popular for home owners. But without additional controls, installers – and their customers – could be missing a trick. Chris Stammers, marketing director at Dimplex considers how the addition of low-cost controls can change usage habits and maximise efficiency of towel rails.
23 November 2013
Combining customer appeal and good margins for the tradesman, towel rails have become an essential addition to many bathroom upgrades. Chris Stammers, marketing director at Dimplex, considers the benefits of choosing electric and what opportunities electric towel rails can present for installers.
8 September 2013
With a growing trend for homeowners to improve rather than move in the difficult economic climate, bathroom refurbishments and wet room installations have become increasingly popular. And with a host of exciting designs on the market, towel rails are now an essential addition to many bathroom projects according to Chris Stammers, marketing director at Dimplex.
22 April 2013
As the UK heads for an unprecedented triple-dip recession, installers know only too well that life continues to be tough for small businesses, as well as for consumers. But there are still opportunities out there, some of them created as a direct result of the downturn, writes Chris Stammers, marketing director at Dimplex. As householders look to improve their homes rather than move, sprucing up a bathroom is a popular choice, and towel rails are a great way to improve your bottom line, while adding real customer appeal.
27 March 2012
Electric towel rails and radiators offer a touch of luxury to any bathroom, without breaking the bank – and Dimplex offers the perfect fit, whatever the budget.
13 January 2010
While the Nationwide may be reporting house prices up in 2009, the economic outlook for many householders still remains uncertain, so homeowners continue to look for ways to add value and extra comfort to their homes without breaking the bank.
12 October 2009
It’s over two years since the credit crunch started to bite and the UK is starting to see some signs of recovery, we’re told. But it’s going to take some time to see the effects of the easing in everyday life, and in the meantime people are looking for products that will save them money and add value to their homes. Towel rails can tick both these boxes, and electric dry element technology offers a number of advantages over traditional wet-filled designs, writes Chris Stammers, trade marketing manager at Dimplex.
6 April 2009
It’s tough out there; the recession in Britain is tipped to last longer and bite harder than in other countries around the world. But consumers will always need to heat their homes, however frugal their spending habits become, and taking a long term view can help installers to come up with controllable electric heating solutions that not only keep bills down today, but will stand consumers in good stead in the future, writes Karen Trewick, marketing communications manager at Dimplex.
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