image closeup of optiflame fire effect with logs Optiflame® is the world’s most popular electric flame effect, and can be found in a wide selection of Dimplex fires. It is a unique, patented means of generating realistic simulated flames from an electric source and creates the illusion of flames emanating from the centre of an enhanced depth fuel bed to provide a realistic glow that can be enjoyed throughout the whole year.

Dimplex revolutionised the fires market when we launched the first Optiflame® effect in 1988 and since then we have consistently refined and improved it to the level of perfection that you see today. As a result, we have won numerous awards for our fires and they have also been selected to feature on a number of mainstream TV home interest programmes and in feature pieces at home interest shows.

Click below to view examples of the Optiflame® effect or click on the link in the main menu. Please note the size of the flame picture, type of fuel bed and colour of flame does vary between models and this video is designated to show the realism of the Optiflame® effect only. Please see photographs of individual products for details.

Optiflame effect with real coals
Optiflame effect with pebbles
Optiflame effect with log effect


Optiflame® is a registered trademark of Dimplex.
All Optiflame® fires are protected by patent nos GB2230335, AU621713, USA4965707, IE63651 and NZ232435.

Name and Registered Office: Dimplex - a division of the GDC Group, Millbrook House, Grange Drive, Hedge End, Southampton, Hants, SO30 2DF, United Kingdom.
Company No.1313016 EEE Producer Registration Number WEE/GE0057TS
WEEE Distributor Take Back Scheme - Registration ID: 6131
This is an official website of GDC Group Limited. The GDC Group manages the Dimplex brand.
Neither the GDC Group nor Dimplex are associated with any other website containing the Dimplex brand name