Innovation that leads the market
Integral to our success is our policy of investing continuously in every area of the business – from product development right through to customer service. No one else in the industry invests more in developing products that constantly set new standards. Testament to this is our central design facility and research teams at our factories throughout the British Isles.
Dimplex has a policy of continuous investment in every area of the business – from product development right through to customer service. An ongoing programme of research, together with careful monitoring of customer needs and design trends helps direct this investment.
No-one else in the industry invests more in developing products that constantly set new standards, with a central design facility on the outskirts of London and product category focused research teams at factories in the UK and Europe.
Following product development, concepts are subjected to rigorous testing and evaluation using state of the art facilities that re-create different and challenging environments to help ensure the products perform, every time.
The majority of the landmark developments in electric heating have been conceived by Dimplex which have opened up new markets. The Optiflame® real flame effect – now recognised as the world’s most realistic electric flame - was developed in-house in 1988 and since then has led the revolution in the electric fires market, setting new trends and premium price levels. In 1983, Dimplex was the first to introduce an installed storage heater less than six inches deep. And since then, Dimplex has continued to develop a number of initiatives, culminating in the launch of the Quantum heating system which sets new levels of economy, performance, controllability and design.
Our range of commercial heating products continues to grow in strength, as does our water heating range and following the growing interest in renewable solutions, we can now offer the widest range of heat pumps in the UK with the product range supported by an extensive training programme.
In fires and portable heating we have also invested in new technology: from oil free technology in our radiators; LED light bulbs in all fires offering 100,000 hours of use; Optimyst 3D flame and smoke effects; to the digital video technology at the heart of our Opti-V fires.
Important notice
Along with many other businesses and brands around the world, 2020 has presented us with a number of challenges. Ensuring our customers and colleagues remain safe has been our top priority and to achieve this we have had to implement new ways of working, make changes to our production and customer services.
As our busy winter approaches, and with the continuing global situation, the impact can be seen in a number of ways:
- Extended call times to our teams on the telephone
- Longer than normal time to reply to email and customer enquiries
- Availability for certain products is based on our supply chain which can mean they are out of stock for an indeterminate period
- Delivery times on orders may be extended due to logistics and postal issues
- Delays or even the inability to carry out repairs to products.
We apologise for any issues this may cause you. We are committed to ensuring we look after our most vulnerable customers first, basing our replies on individual circumstances and those with total lack of heating.
Thank you for your patience - read our full update for more information and recommendations that may speed up how we can help you.