Innovation that leads the market

Integral to our success is our policy of investing continuously in every area of the business – from product development right through to customer service. No one else in the industry invests more in developing products that constantly set new standards. Testament to this is our central design facility and research teams at our factories throughout the British Isles.

Dimplex has a policy of continuous investment in every area of the business – from product development right through to customer service. An ongoing programme of research, together with careful monitoring of customer needs and design trends helps direct this investment.

No-one else in the industry invests more in developing products that constantly set new standards, with a central design facility on the outskirts of London and product category focused research teams at factories in the UK and Europe.

Following product development, concepts are subjected to rigorous testing and evaluation using state of the art facilities that re-create different and challenging environments to help ensure the products perform, every time.

The majority of the landmark developments in electric heating have been conceived by Dimplex which have opened up new markets. The Optiflame® real flame effect – now recognised as the world’s most realistic electric flame - was developed in-house in 1988 and since then has led the revolution in the electric fires market, setting new trends and premium price levels. In 1983, Dimplex was the first to introduce an installed storage heater less than six inches deep. And since then, Dimplex has continued to develop a number of initiatives, culminating in the launch of the Quantum heating system which sets new levels of economy, performance, controllability and design.

Our range of commercial heating products continues to grow in strength, as does our water heating range and following the growing interest in renewable solutions, we can now offer the widest range of heat pumps in the UK with the product range supported by an extensive training programme.

In fires and portable heating we have also invested in new technology:  from oil free technology in our radiators; LED light bulbs in all fires offering 100,000 hours of use; Opti-myst 3D flame and smoke effects;  to the digital video technology at the heart of our Opti-V fires.