As Seen on ITV’s This Morning: Dimplex Optimyst Fires

Dimplex helped turn the ITV This Morning studio into a festive wonderland this month by supplying two Optimyst fires for the set.
The Dimplex Fortrose (left) is a large electric cast iron-style stove featuring a stylish graphite and metal flecked finish, whilst the Dimplex Danville (right) is a traditional electric insert fire with a coal effect bed and antique brass finish.
Dimplex’s Optimyst range of electric fires are the ideal solution for a safe, family friendly fire that can be simply plugged in to create an instant fireplace. With just the flick of a switch, Optimyst uses unique state-of-the-art, patented technology to create the world’s most realistic 3D flame and smoke effect.
Designed for instant relaxation, the fire can be operated via a remote control for immediate flame and heat from the comfort of your sofa. What’s more, the flame effect can work independently from the heat – ideal for when you want that cosy feel but don’t need the heat in the room.
Tune into This Morning to see the fires live in-situ, or watch here to see Philip and Rochelle’s reaction to the new set.
To re-create the look in your own home, see product and supplier information below:
Dimplex Fortrose Optimyst Electric Fire

- Graphite and metal flecked finish freestanding stove with opening doors
- Adjustable flame effect from ‘roaring’ flame effect to gentle glowing embers
- Year-round ambience as flame effect can be used independently of fan heater
- Optimum comfort from thermostatically controlled 2kW heater to maintain the required room temperature
- Maximum ease of use with remote control
- Choice of two heat settings
- No installation required – simply take home and plug in
Priced from £699 and is available to buy online from AO.com, Argos, Next and B&Q.
Dimplex Danville Optimyst Antique Brass Electric Fire

- A traditional electric inset fire with coal effect bed available
- Available in a choice of four finishes – brass, antique brass, black or chrome
- Inset fire designed to fit standard fireplace
- Year-round ambience as flame effect can be used independently of fan heater
- Optimum comfort from thermostatically controlled 2kW heater to maintain the required room temperature
- Maximum ease of use with remote control
Priced from £604 and is available from independent retailers, nationwide.