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Dimplex makes point of sale

Dimplex POS literature stand

Electrical wholesalers are being offered the opportunity to refresh their merchandise area with the help of new-look point-of-sale (POS) equipment from Dimplex.

With seven designs to choose from, the new POS equipment from Dimplex encompasses a completely new and sturdier design, and includes a magnetic noticeboard on which posters can be attached and updated regularly, in line with product updates and new marketing campaigns.

Shaun Hurworth, Marketing Channel Manager from Dimplex said: “Our field team took the time out to understand the challenges that wholesalers face and acknowledged that showrooms and product areas are still one of the key touchpoints where customers receive their information and make purchase decisions.

“As such, it is fundamental that manufacturers like ourselves help to deliver correct and up-to-date product information in a timely manner and in such a way that is easy for the retailer to relay to their customer. By launching seven new POS designs, we hope that we have something that will suit every wholesaler and every branch.”

Wholesalers have a choice of: a product stand; literature stand and lectern; wall-mounted noticeboard; a versatile box-unit with all-around print; double-sided hexagonal hanging mobiles; external ‘approved stockist’ signs; and Dimplex-branded window signs.

All POS equipment will come complete with a regular supply of appropriate posters for attachment to magnetic noticeboards, product and literature stands.


For further details and to request your POS unit please contact your regional Dimplex trade representative.