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Dimplex partners with Magical Ice Kingdom at Hyde Park Winter Wonderland

Dimplex Opti-myst Fire and Ice at Winter Wonderland

PWR Events are delighted to announce a new partnership for Hyde Park Winter Wonderland, 2016. This Winter sees heating experts Dimplex partnering with feature attraction The Magical Ice Kingdom as part of the event’s 10th anniversary.

New this year, the Magical Ice Kingdom presents An Arctic Adventure – a thrilling experience taking adults and children on a voyage across the sea to a frozen island. Guests will see icebergs, a shipwreck trapped in an arctic ice flow, and will be able to explore a lost island on their search for the Palace of the Polar Bears. On your journey, go fishing with the Inuits, take refuge in an igloo and have your photo taken with a giant polar bear. Filled to the brim with awe-inspiring snow and ice sculptures, the Magical Ice Kingdom is the biggest ice and snow sculpture experience of its kind in the UK.

Optimyst fires from heating experts Dimplex will give visitors an illusion of warmth within the ice and snow. However, each electric flame and smoke burns cold, ensuring every ice sculpture within the attraction does not melt; offering a safe and effective addition to the Magical Ice Kingdom this year.

The Optimyst fires provide stunningly realistic focal points throught out the attraction. “From homes to castles, hotels to clubs, the Dimplex Optimyst effect always amazes,” said Jonathan Smith, product marketing manager at Dimplex. “But equipping the Magical Ice Kingdom has been a singular challenge as we use water vapour to create our flame effect. Successfully operating all day at -10° is a real technical achievement for our fires.”

Stephen Flint Wood, Director, PWR Events said: “We are delighted to be working with Dimplex at the Magical Ice Kingdom. Their Optimyst fires are a great addition and will truly impress  our vistors across the festive season.”

Hyde Park Winter Wonderland will run from 18th November 2016 – 2nd January 2017. For more information, please visit