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Dimplex Willowbrook stove: meeting demand for premium electric flame effects

Dimplex Willowbrook Opti-myst electric stove

The new Dimplex Willowbrook Optimyst electric stove combines a traditional black cast-iron effect design with advanced flame effect technology to deliver a flexible, clean and eye-catching stove for any home.

This latest extension to the vast Dimplex Optimyst range, first unveiled at Hearth & Home, will give retailers further opportunity to tap into growing demand for premium electric flame effects, particularly in stove designs.

Bringing a clean, sharp twist to the classic cast-iron effect design, the Willowbrook includes an electronic display and thermostat, remote control and a 2kW fan heater with choice of two heat settings.

Jonathan Smith, product marketing manager for Glen Dimplex Heating & Ventilation, which includes the Dimplex brand, said: “Sales of electric stoves remained robust in the last 12 months and it is the growing demand for premium electric flame effects which is really driving the market.

“Dimplex’s Optimyst technology provides the world’s first 3D electric ‘flames’ and ‘smoke’ effect and it has shown to be a genuine pull for customers, giving a completely unique effect, the like of which is not available elsewhere in the market.

“The Willowbrook stove has been developed with this in mind, giving retailers another addition the popular range of Optimyst stoves, with a classic yet contemporary design that would not look out of place in any home – not to mention being clean and convenient for shop displays of course.”

Dimplex Willowbrook measures 580mm (H) x 440mm (W) x 280mm (D). It is part of the brand’s Display & Demonstrate range, available exclusively to retailers with showroom premises.

An electric stove with Optimyst flame effect in a traditional form but with a clean, sharp twist of contemporary design...

  • Black cast-iron effect
  • Electronic display
  • 2kW fan heater with choice of 2 heat settings
  • Thermostat and Remote Control
  • Approx. Dimensions: H580 x 440W x 280Dmm
  • Product code: WLL20