
Why choose an electric fire?
There is nothing quite like the sense of warmth and comfort created by a flickering fire, but open flame can bring with it concerns about safety, maintenance and cost. The comfort of flame isn’t entirely out of reach, however; electric flame can provide the same warmth and comfort as the real thing, but without the worries. That’s where we can help.
Help me choose
If you’re new to electric flame, or simply haven’t decided what you’re looking for, we suggest there are two places to start when it comes to reigniting the ambience of your home; flame effect technology or overall fire style. The sections below will help you start looking, and you can follow them to find out more about each option.

Opti-V
Flickering flames dance over a bed of glowing logs which crackle and spark without ever burning away. Opti-V uses HD TV technology, audio and light to create a flame effect like no other.

Optimyst
Incredibly realistic, three-dimensional flames and smoke that are difficult to distinguish from the real thing. Ultra-fine water mist combined with light and even sound (on some models) to stunning effect.

Optiflame 3D
Our latest, highly customisable and convincing flame illusion, set over a choice of logs, coals or pebbles. Optiflame 3D gives you the power to adjust the flame colour and intensity to suit your mood.

Optiflame
Our original and the world’s most popular flame effect, refined for the modern home. A convincing illusion of dancing flame that will enhance your home throughout the year.



Radiant
Instant heating set below a cosy fire effect illumination. Radiant fires offer a more traditional effect which can be used independently of heat.



Inset
Our inset electric fires can fit easily into most standard fireplace openings or surrounds, offering simple installation, a range of modern and traditional styles and no need for annual servicing.



Freestanding
Place a fire in any room without need for structural work with our freestanding fires, available in a range of modern or traditional designs.



Stoves
Available in a variety of colours, finishes and designs, an electric stove can be installed virtually anywhere to create an iconic feature, whether you desire a modern or traditional design.



Suites
Suites offer the complete fire solution in a range of sizes and styles, incorporating a fire and surround in a single package.



Surrounds
Fully assembled, high quality surround, back panel and hearth, designed for use with Dimplex [inset/freestanding] fires. No need for structural alterations in the room, as all our surrounds are freestanding.



Wall mounted
Wall mounted fires are an ideal solution when floor space is limited, and a range of styles and finishes give you versatile options for an iconic feature.