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Indulging the living room

Opti-myst Indulgence

When Kay Brown and her husband Dennis visited Regency Fireplaces and Stoves in their home town of Leamington Spa, in Warwickshire, they were unsure of what to choose for their living room.

For 25 years the couple had lived with a brass insert gas fire set within the chimney breast in the living room of their 1950s semi-detached home – but had only turned it on “a few times” in that period. About to embark on a refurbishment of the room, they went to Regency Fireplaces and Stoves for inspiration – and thanks to a combination of product excellence and good old fashioned customer service, they soon opted for the new Dimplex Optimyst Indulgence electric suite.

Kay said: “When we went in we didn’t really know what fuel we wanted. We considered replacing it for a silver fire instead of brass, or possibly adding an oak mantelpiece which is something I‘d always fancied. We had talked about capping off the gas and replacing the fire with an electric one, only because we thought electric would be easier to turn on and off.”

After discussing their requirements, property style and interiors, Dan Aspinall from Regency Fireplaces and Stoves introduced the Browns to the new Dimplex Indulgence suite. It incorporates Dimplex’s unique Optimyst 3D electric ‘flame’ and ‘smoke’ effect, encased in a luxurious surround handcrafted in a choice of micro-marble or limestone. With three designs each available inset or outset, in a choice of four materials, this exclusive range offers complete flexibility to create the perfect retreat in the home.

Kay adds: “From the minute we saw it, we knew it was right – even though it wasn’t even close to any of the ideas we had considered. The whole look is sleek and classy, it would fit into any room and it’s so easy to use too; we can just sit back and use the remote control.

“Within a week we had used it more than the old fire, especially because we can turn it on without the heat. It’s comforting and cosy, all year round - which is just what I want from a fire.”

The Browns chose the Dimplex Optimyst Indulgence suite with the simple, modernist elegance of the Bali design, in Polari micro-marble – which emulates the classical purity of white Aegean marbles. Installation of the suite, including removal of the existing gas fire, was completed by Regency Fireplaces and Stoves, who also provided a bespoke sized hearth to ensure the Browns did not need to replace their carpet.

The Dimplex Indulgence range is available from a handful of handpicked fires and fireplace retailers within the Dimplex Premier Retailer network, ensuring product exclusivity for selected retailers. 

Dan Aspinall, from Regency Fireplaces and Stoves in Leamington Spa, said: “The Dimplex Indulgence suite is already turning heads because you’re not just buying a fire – you’re creating an all-in-one solution. As a retailer/installer, it enables us to do something that looks different – and customers are responding well to that.

“I’ve been blown away with the support given by Dimplex too. It’s nice to see a manufacturer break away from mass market products and really focus on what is a premium product. The brochure looks great and the effort put in by Dimplex to help me as a retailer with this particular product has really impressed me.”

Download this case study for more information.