A New Family of Logos for the Dimplex Electric Flame Portfolio
To mark the launch of its range of fantastic new products for 2019/2020, Dimplex has revamped its infamous ‘Opti’ range with a family of new logos.
The new logos bring together Dimplex’s innovative Optiflame, Optimyst, Opti-V and the new Optiflame 3D technologies, to create consistency of design across the brand.
Jonathan Smith, Product Marketing Manager for Flame Technology, said: “We required a new logo for the launch of our new ‘Optiflame 3D’ range, which demonstrated these fires as modern, state-of-the-art products. Given that we were adding this range to our wider ‘Opti’ product portfolio, we felt there was no better time to revamp the other logos to demonstrate cohesion between all the products, and create a family of logos that would be recognisable to the consumer and retailer.”
The new logos, which will be used on packaging, in-store displays and online, have been designed to ensure that it is easy to read and complements the Dimplex brand, whilst reflecting the state-of-the-art design of the products. Dimplex’s ‘Opti’ range of fires, including Optimyst, Opti-V and Optiflame, allow you to experience the comfort, ambience and beauty of real flame, without the maintenance and emissions of a traditional fire.
For further information on Dimplex’s electric flame ranges, explore the Electric Fires section of our website.