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Dimplex Invites Ideal Home Show Visitors To Brave The Optimyst Fire Walk

Opti-myst fire image

Heating expert Dimplex, will unveil a spectacular ‘fire walk’ experience on stand H535 at the Ideal Home Show. Visitors will be able to walk across a glowing bed of coals while flanked by two metre tracks of flickering flames and smoke.

The feat is achieved through Dimplex’s unique, patented Optimyst technology that features in a range of Dimplex fires and stoves for the home and professional cassette products for the leisure industry. Optimyst is the world’s most realistic 3D electric flame and smoke effect created with a cold water vapour that is lit and moved to resemble real flame – an illusion so effective that it is difficult to distinguish it from the real thing.

“Unlike a real fire that can be inconvenient and messy, Optimyst creates the wonderful feeling of comfort from an open fire, but can be enjoyed all year round with minimal maintenance,” said Jonathan Smith, product marketing manager for Dimplex. “Because the ‘flames’ are cold we can offer a fun and extremely safe ‘fire’ experience at the Ideal Home Show. It’s going to be a great opportunity to take pictures and stun friends with your bravery.” 

Visitors can also post their selfies from the fire walk on social media with the hashtag #optifirewalk to be in with a chance of winning a spectacular Optimyst stove for their home.

For the ultimate effect, Dimplex will be demonstrating the Optimyst Indulgence suite, a sumptuous fireplace surround that frames the most realistic flame-effect electric fire in the world.

Learn just how easy Optimyst is to install, operate and maintain at the Optimyst seminars running on the Dimplex stand throughout the show.