The world's most popular flame effect 

Light up your Hearth

Optiflame is our original flame effect, continually refined and improved since it revolutionised the fires market in 1988, and found in homes and hearths across the globe. Using the art of illusion the flame effect is created from a reflecting surface, producing a series of seemingly random flickers that mimic the real thing to produce a convincing 2D flame effect that adds depth and comfort to any space.

The Optiflame effect can be operated independently of the heating function of the fire, so that you can enjoy the ambience flickering firelight whenever you want it.

Optiflame is available across a wide range of our fire styles, offering you a way to bring the luminescence of flame to any space.


Why choose Optiflame?


Authentic Flame Experience

A convincing effect giving the comfort of real fire without any risks.


Hot or Not

The Optiflame effect can operate independently of heat, so you can enjoy the convincing luminescence whatever the weather.


Easy Installation

No need for flue or gas connection, simply plug in the fire and you are ready to go!


Family of Flames 

Optiflame comes in a huge range of products, giving you the flexibility to find the right product for your space.

Some of our favourites

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Take a look at our entire range of Optimyst fires

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Find a retailer

Our retailers will have the widest range of Dimplex fires on display and are able to give you a detailed demonstration and answer any questions you may have.

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Explore other technologies


Incredibly realistic, three-dimensional flames and smoke that are difficult to distinguish from the real thing. Ultra-fine water mist combined with light and even sound (on some models) to stunning effect.

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Optiflame 3D

Our latest, highly customisable and convincing flame illusion, set over a choice of logs, coals or pebbles. Optiflame 3D gives you the power to adjust the flame colour and intensity to suit your mood.

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Instant heating set below a cosy fire effect illumination.  Radiant fires offer a more traditional effect which can be used independently of heat.

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Flickering flames dance over a bed of glowing logs which crackle and spark without ever burning away.  Opti-V uses HD TV technology, audio and light to create a flame effect like no other.

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Why buy from Dimplex?

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Years of Expertise

Over 70 years of industry experience goes into every product we offer

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Extended Guarantee

We offer a FREE extension to your product guarantee if you register your Dimplex product with us

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Innovation in Design

We invest in innovation, offering many quality, patented products

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BEAB Approved

Many of our products carry the BEAB seal of approval

Looking for Optiflame spares?

Dimplex Spares

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